How it started
image of baby

A rental subscription with a difference.

A rental clothing subscription that is a little lighter on your pocket as well as the planet with no compromise on style. Don’t stress about mess and rotate when you're ready, it's the flexible wardrobe for 0-5 year old's. Stop sitting on those outgrown clothes and become part of the revolution to rent, wear and rotate for your little one!

Our design philosophy has always put babies and children first but with a stylish edge that adults appreciate. We carefully curate collections from independent, high quality brands to express your little ones individuality.

You can Rent, wear and rotate as often as you like!

image of baby
image of baby

A word from the founder

“Change starts with how we use things, not how we remove them”

or collective was born in Autumn 2022, a year after my daughter was born. It was the quick realization of how fast babies grow that started the spark of an idea... kidswear is the ultimate fast fashion and something needs to change!

Having worked in the fashion industry for years fighting its challenges and bad practices, I decided to bring the idea to life, starting with a rail in my living room renting clothes to anyone that would listen! It wasn't long until I was getting lots of requests and decided to take a risk, leave my job and make OR collective happen.

My vision is to revolutionize the way we shop for our little ones. I want you to have the dopamine hit of buying new but with none of the guilt - sustainable or financial! We all have enough going on... so we make it fun, convenient and sustainable whilst saving you money.

I dare you to give it a try!

Bliss - Founder

image of baby