About us
A rental clothing subscription that is a little lighter on your pocket as well as the planet with no compromise on style. Don’t stress about mess and rotate when you're ready, it's the flexible wardrobe for 0-5 year old's. Stop sitting on those outgrown clothes and rent for your little one today!
Waitlist open
We release limited subscription spots for new members each month. Right now we are open, come and join us!
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How it works

'or' is a membership that puts you and the planet first.

Just pick your baby or kids wardrobe size and pay monthly.

You can swap, pause or stop at any time… If you fall in love with a piece and want to keep it, you can do this too.

Don’t worry about mess (that’s our job) with our sustainable washing partner products will look good as new as well as being kind on your little one’s skin. We'll never charge for stains or wear and tear. This is the ultimate baby and toddler clothes rental subscription.

New in
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Studio Koter
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Konges Slojd
The 'or' Ethos
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Now is the time for change

We believe that you don't have to cause damage to the planet to enjoy fashion. We will always strive to innovate and lead the way in a new circular economy when it comes to baby and toddler clothes. This is sustainability and making the future better for our kids.

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Design to last

We have carefully selected brands to partner with for their design ethos, sustainable considerations and quality. Organic cotton is always essential as is high quality garments. We work with brands such as Bobo choses, Tiny cottons, Claude & co, Liewood and many more.

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Flexibility your way

We understand growth spurts and weather changes are unpredictable, that's why we let you rotate whenever you want to for the same monthly fee. This rental subscription for babies and kids is made to save you money and be flexible.

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Every detail matters

We will professionally clean garments with our sustainable cleaning partner using tailored care that is extra gentle for your little one's skin. We work with ACS who are a B-corp certified company.

OR design edits