About us
Rent. Wear. Rotate. OR is the first design led flexible rental subscription for baby and toddler clothes. Unlimited swaps, no commitment and we will never charge for stains.
Waitlist open
We release limited membership spots for our clothes rental subscription each month. Right now we are open, come and join us!
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How it works

'or' is a fashion rental membership that puts you and the planet first.

Just pick your baby or kids wardrobe size and pay monthly to rent clothes.

You can swap, pause or stop at any time… If you fall in love with a piece and want to keep it, you can do this too.

Don’t worry about mess (that’s our job) with our sustainable washing partner products will look good as new as well as being kind on your little one’s skin. We'll never charge for stains or wear and tear. This is the ultimate place for renting clothes for baby and toddler and now kids!

New in
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Studio Koter oversize denim trousers
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Bobo Choses kids knitted dog vest
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Claude & Co toddler boilersuit overall
The 'or' Ethos
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Now is the time for change

We believe that you don't have to cause damage to the planet to enjoy fashion. We will always strive to innovate and lead the way in a new circular economy when it comes to baby and toddler clothes. This is sustainability and making the future better for our kids.

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Design to last

We have carefully selected brands to partner with for their design ethos, sustainable considerations and quality. Organic cotton is always essential as is high quality garments. We work with brands such as Bobo choses, Tiny cottons, Claude & co, Liewood and many more.

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Flexibility your way

We understand growth spurts and weather changes are unpredictable, that's why we let you rotate whenever you want to for the same monthly fee. This rental subscription for babies and kids is made to save you money and be flexible.

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Every detail matters

We will professionally clean garments with our sustainable cleaning partner using tailored care that is extra gentle for your little one's skin. We work with ACS who are a B-corp certified company.

OR design edits